Daria J. Walsh
Fees - As of 1/1/22 - All fees are negotiable, based on timeframe, project or budget
Proofreading & Editing
Thank you for your interest in my copywriting services ...
So you need a good direct response or fundraising copywriter--someone who combines writing skill and sales ability with industry know-how and product knowledge.
Whatever your reason for calling or writing, you want to know more about a writer before you hire her. If we were sitting face-to-face, chatting in your office, you'd ask me questions.
Let me try to answer a few of those questions right here.
"WHAT ARE YOUR QUALIFICATIONS AS A COPYWRITER?"
As a writer, I've written copy for many non-profit organizations across the country. This copy has consistently been well-received and brought in results for my clients.
My writing ability is strengthened with an in-depth knowledge of people skills and sales skills. I have taught seminars on fundraising, prospect research and prospect management.
As a graduate of several highly specialized courses, I have advanced training in fundraising, and copywriting.
Before becoming a freelancer, I worked at Princeton University for 20 years – and worked through two separate fundraising campaigns which brought in millions of dollars for Princeton. I’m proud to say that I, and a team of researchers, did the research on literally hundreds of donors to their campaigns, and learned what’s its like to run a Campaign from start to finish.
I’ve also worked for other organizations, namely, Bryn Mawr College, Pennsbury Manor, University of Delaware, Philadelphia Museum of Art, Robert Wood Johnson University Hospital Foundation, Rutgers University, American Chemical Society, Holy Family Home, Saint Joseph’s University, and Saint Peter’s University. So, I have the experience and education to understand your needs.
"DO YOU HAVE DIRECT RESPONSE AND COPYWRITING TRAINING?"
I am a graduate of the American Writers and Artist Institute’s direct response course (AWAI is the industry leader in copywriter’s training). I am also a graduate of The College of New Jersey (Ewing, NJ) where I earned a BS degree in Administrative Management. I have earned credits toward a Master’s Certificate in Nonprofit Management, with only two courses to go. As well, I’ve taken master’s-level courses in education, communications and creative writing.
As you know, much of fundraising is about direct response. Most important to you, I’ve had direct response training. Writing direct response and fundraising copy is my bread and butter. So I put all my skills, passion, know-how and experience into every piece of direct response and fundraising copy I write. And, after writing dozens of fundraising letters, articles, brochures, sales letters and websites for people like you, I’ve learned how to take everyday experiences and mold them into compelling copy that motivates donors, consumers, and fence-sitters into taking action... like pulling out their credit card to supporting your organization.
"DO YOU HAVE EXPERIENCE IN MY FIELD?"
Take a look at my writing samples at dariajwalsh.contently.com. As you can see, I have a wide variety of experience in writing. Do they seem "right up your alley"? If not, give me a call, and we can discuss your specific needs. Either way, I only work with organizations and businesses that I can feel -- and write - passionately about. You’ll be getting my very best.
"WHAT KINDS OF ASSIGNMENTS DO YOU HANDLE?"
I cover the full spectrum. About 25 percent of my business is writing direct response copy such as sales letters, email campaigns, fundraising letters, etc... 25 percent has been in providing content for various websites…and 50 percent involves creating a wide assortment of marketing communications materials, including feature articles, slide presentations, press releases, newsletters, prospect research, web pages, and email campaigns.
My specialty is my ability to weave compelling stories into my copy. This writing style charges people emotionally and produces excellent results. Clients appreciate the fact that I can sit down with executive directors, marketing managers, and development directors and speak their language.
I can't predict how many responses my direct response piece will pull for you. But I can — and do — guarantee your satisfaction with the copy you receive from me.
"YOUR FEE SCHEDULE LISTS A PRICE FOR 'UX Copywriting.' WHAT'S THAT?"
User Experience (UX) Copy is about shepherding a smooth user experience on your website, so it supports the desired outcome. When you order a UX evaluation, you get a written report of one or two typed pages that analyzes your copy in detail. I tell you what's good about it and what works ... what doesn't work ... what should be changed ... and how. Although I do not write or rewrite copy for you under this arrangement, that can be arranged, if you so desire.
"SPEAKING OF MONEY. WHAT DOES IT COST TO HIRE YOU FOR A PROJECT?"
For any copywriting assignment — a direct response package, a sales letter, an ad, a brochure, a feature article, a Web site — just let me know what you have in mind and I'll quote you a price. My "Schedule of Estimated Fees" gives typical prices for a variety of different projects.
"WHO ARE YOUR CLIENTS...AND WHAT DO THEY SAY ABOUT YOUR COPY AND COUNSEL?"
“As an Executive Director of a small nonprofit I wear a lot of hats. It’s hard to juggle all those hats and remain objective and creative in completing an annual report. Hiring Daria was a tremendous help and value. Annual report done timely, was easily accessible and the final product better than expected,” reports John R. Keuffer, III CDCA QMHS CVIP Executive Director.
"HOW LONG WILL IT TAKE YOU TO WRITE MY COPY?"
Ideally, I like to have 2-3 weeks to work on your copy. That gives me the time to research, polish, edit, and revise until I'm happy with every word. However, I realize you can't always wait that long. So if the job is a rush, just indicate the date by which you must receive the copy. If I take on the job, I guarantee that you will have the copy on your desk by this deadline date - or sooner. No matter what the deadline, the copy I submit to you will be right. You can depend on it.
"WHAT HAPPENS IF WE WANT YOU TO REVISE THE COPY?"
Just tell me what you want improved and what the changes are, and I'll make them ... fast. There is NO CHARGE for rewriting. Revisions are included in the flat fee we've agreed to for the assignment, provided they are assigned within two weeks of your receipt of the copy and are not based on a change in the assignment made after copy has been submitted.
Most clients are pleased and enthusiastic about my copy when they receive it. But if you are not 100 percent satisfied, I will revise the copy according to your specific guidelines ... and at my expense.
"HOW DO I ORDER FROM YOU?"
Putting me to work for you is easy. First, just tell me about your client base and the product, service or cause you are focused on. Send me your brochure, catalog, product, or any other literature that will give me the background information I need to write your copy. Use the enclosed order form as a guideline. But don't worry about organizing anything - I'll do that. If I have any questions, I'll email right away.
When you give me the go-ahead, I'll write the assignment for you. You will receive your copy on or before the deadline date. And remember -- it is guaranteed to please you.
So... why not try my service for your next direct response letter, feature article, press release, ad, e-mail, fundraising letter, or brochure? I promise you'll be delighted with the results.
P.S. If you have an immediate need call me right now at (267) 251-0518 or e-mail me the details at firstname.lastname@example.org. There is no charge to discuss your job with you and give you a cost estimate. And there is no obligation to buy.